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Sunday, 27 March 2011

The future is mobile

“If you don’t have a mobile strategy, you don’t have a future strategy” said Google's Ian Carrington at the Guardian 2011 Changing Media Summit

Ian basically said Google are putting mobile first. Apparently 23% of web access is now via mobile and 51% of mobile web users are engaged in e-commerce. Before 2015 mobile internet usage will overtake desktop usage.  

This means we all have to ensure our sites work on mobiles and can take you through the entire transaction process. How many of us can say they can do that? Let's not forget engaging with the arts is a social activity. People want to organise their leisure time when they meet up with friends. If they have to go home to book tickets you may lose them.

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