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Thursday, 26 May 2011

The Metro announces 'we have all gone video crazy'

Last week in Metro there were some interesting stats on video views in the UK. Apparently Britons watch 11,000 years of video every month. In April 26.9 million of us viewed 6.27 billion minutes of streamed footage at home or work. We each see on average 7 minutes of online footage a day. These are amazing figures fuelled by the growth of mobile smart phones and social media. It seems that video is what we increasingly use the internet for. In fact apparently YouTube now acts as the 2nd biggest search engine after Google.

One other thing that is amazing is the speed that video views can grow. The Darth Vader Volkswagen ad has notched up 38 million views in three months. The Greatest Marriage Proposal Ever reached 12 million views in 6 (six!!) days which proves people are hopeless romantics or insane. My personal fave the Ultimate Dog Tease notched up 31 million in 24 days. My dog Linus received this last one about three times through facebook which really makes it clear how a popular clip posted on facebook can quickly get huge visibility as it is exposed to hundreds of facebook friends at a time. A stat from Unruly Media says that Video Sharing has gone from 70million in the second quarter of 2010 to 220million a year later. They estimate it will be at 400 million by the end of 2012. That is a serious amount of proposals, cute kids and talking dogs.

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