At the ECHO digital conference recently I included a screen grab as an example of the kind of information you can easily get from the web. It was done using Google Trends a site you may or may not have used but one that is easy and quite fun.
|Searches for Dance Classes|
This was what I used as an example. Searches for Dance Classes, which showed that, like going to the gym, people make a resolution at the beginning of every year to learn to dance. Anyway, huge data sources are truly fascinating and I tried a few other things.
Aftershave and perfume are seasonal searches too. Though the market for perfume is definitely on the rise, I presume as it becomes part of every celebrity brand offering. Some more traditional seasonal trends are rather more predictable.
|Searches for Aftershave|
|Searches for Perfume|
|Searches for Turkey Recipes|
Naomi Campbell vs. Kate Moss goes to prove one major indiscretion can't compete with being a badass on a regular basis.
|Searches for Naomi Campbell|
|Searches for Kate Moss|
One of the interesting things is noticing the major trends up or down and then figuring out the reason why. Though Google sometimes helpfully reminds you.
|Searches for Glastonbury|
|Searches for MDMA|
|Searches for Stingray|
Tracey Emin vs. Damien Hirst makes an interesting comparison.
|Searches for Tracey Emin|
|Searches for Damien Hurst|
The rapid growth and decline of a global phenomenon...
|Searches for Guitar Hero|
...and everyone's gift for Christmas 2010
|Searches for Kindle|
And finally in case you were planning on getting one hot tubs are sooo over...
|Searches for Hot Tubs|
Ok, I need to stop now.