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Thursday, 7 April 2011

4 April 2012 - a date for the YouView diary, Lord Sugar

The date of the digital switch off in London has been announced. 4 April 2012. It is the largest switchover yet, affecting 12 million viewers. This date presumably will have a big circle around it in the YouView offices as due to the switch off a lot of people will need to buy freeview boxes for the first time.
There will need to be a huge awareness campaign around the switchoff so people don't wonder where Homes under the Hammer has gone when they switch on the telly on the 4th. It will, I am sure, focus heavily on what digital offers the public compared to old school analogue. YouView will have to be part of that message.

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